My name is Miguel Ángel Sillero, at the present time I am investigator and CXIO, Chief Experience & Innovation/Information Officer. I have adopted the term CXIO not yet existing nowadays, because I believe it represents the fusion of the missions I am dedicated to, by grouping the Innovation and user experience within organisations. I am performing this as a hacker, experiencing from the inside as a normal user, and evaluating the present or future adoption of innovation and technology that brings together people and organisations.
My mission with the different teams I am working with, could be summed up in one sentence:
“approach and enhance the end-user of organizations
to be an active part of the ones “
It might seem obvious, but believe me, most organisations once analyzed are far from doing “what they think they are doing or should do,” missing opportunities at a time in which the coopetition is needed more than ever, not only between equals, which is how it has been working in recent years; organisation vs. organisation, but between organisation vs. user because actually users are those who give the real meaning and existence of organisations.